UK Bans Online Ads, Restricts TV Ads for Unhealthy Food to Fight Childhood Obesity
In the UK, one in ten four-year-olds is obese, while in Germany, nearly 90% of people support strict advertising regulations for unhealthy food. The UK's Labour government is taking action to reduce childhood obesity, with new rules banning online ads and restricting TV ads to post-9 pm. Foodwatch has urged Germany to follow suit.
The UK's new measures aim to reduce children's food intake by 7.2 billion calories annually. Every fifth five-year-old in the UK already suffers from tooth decay, highlighting the urgency of these changes. The previous attempt to introduce advertising bans failed due to the FDP's resistance, but the current Labour government is determined to succeed.
In Germany, the black-red coalition has not planned such restrictions. However, the Federal Minister for Nutrition, Agriculture and Consumer Protection, Alois Rainer (CSU), has considered introducing advertising laws for unhealthy products aimed at children.
The UK's new advertising restrictions for unhealthy food are set to take effect, with online ads banned and TV ads restricted to late-night hours. Germany, where nearly nine in ten people support such measures, may follow, but no plans are currently in the coalition agreement.
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