Transforming Medicine Retail: Medkart Constructs India's Visionary Generic Drug Application
Medkart, a pioneering platform in India's generic medicine market, is transforming the landscape of affordable healthcare. The smart generic medicine app is designed to offer significant cost savings, wide accessibility, and user-friendly features tailored to the Indian market.
With the ability to save up to 85% on generic medicines compared to branded alternatives, Medkart is making quality healthcare far more affordable for millions of users [1]. The platform's success is rooted in several key elements.
Extensive reach and scale are crucial to Medkart's mission. Serving over 11 lakh families and fulfilling 60 lakh orders across more than 35,000 pincodes, including Tier 2 and Tier 3 cities, Medkart bridges gaps in medicine access that many e-pharmacies do not cover [1].
Smart technology integration is another key factor. The app incorporates features such as disease-specific drug discovery, transparent pricing, and a hybrid delivery-retail model, allowing patients to find medicines relevant to their health conditions while comparing prices openly [1][2].
To cater to diverse populations, Medkart is available in regional languages like Hindi, English, and Gujarati, increasing usability [1]. Additionally, beyond online ordering, Medkart has a strong retail pharmacy network, ensuring medicine availability both online and offline, thereby improving convenience and trust [3][4].
In a country where approximately 39.4% of total health spending is out-of-pocket expenditure [5], Medkart's educational mission is vital. By empowering users with information about generics and encouraging informed choices, Medkart promotes the adoption of effective and safe alternatives to costly branded medicines [3].
Chronic disease patients, particularly those with diabetes or hypertension, are disproportionately affected by high medicine costs in India [6]. A persistent perception problem in India exists regarding the quality and trustworthiness of generic medicines [7]. Medkart aims to address these issues by providing accessible and affordable generic medicines.
Many patients in India are still unaware that most branded drugs have affordable generic counterparts [8]. Medkart is a technology-enabled platform aimed at bridging this information gap and making affordable healthcare a reality for all.
Sources:
[1] Medkart. (n.d.). About us. Retrieved from https://www.medkart.in/about-us
[2] Medkart. (n.d.). How it works. Retrieved from https://www.medkart.in/how-it-works
[3] Medkart. (n.d.). Benefits of generic medicines. Retrieved from https://www.medkart.in/benefits-of-generic-medicines
[4] Medkart. (n.d.). Retail pharmacy network. Retrieved from https://www.medkart.in/retail-pharmacy-network
[5] National Health Accounts Estimates 2021-22. (2022). Retrieved from https://nha.gov.in/sites/default/files/2022-05/NHA_Estimates_2021-22_Final_Report_0.pdf
[6] Niti Aayog. (2019). India health report 2019: State of the nation's health. Retrieved from https://www.niti.gov.in/sites/default/files/2020-01/India_Health_Report_2019_WEB.pdf
[7] Kalra, A. (2020). The perception problem around generic medicines in India. Retrieved from https://www.thehindu.com/sci-tech/health/the-perception-problem-around-generic-medicines-in-india/article32886007.ece
[8] Ranjan, R. (2018). Why are generic medicines not as popular as they should be in India? Retrieved from https://www.livemint.com/Science/DYjLpXbQS08VxJ5jMzJ5bN/Why-are-generic-medicines-not-as-popular-as-they-should-be-in-India.html
- Collaborating with various health-and-wellness organizations, Medkart intends to host a series of educational events to promote awareness about the benefits of generic medicines.
- In the future, Medkart plans to leverage technology and insurance partnerships to extend its services, offering comprehensive health solutions under one platform.
- Recognizing the pivotal role of science in the advancement of healthcare, Medkart continuously invests in research and development to deliver cutting-edge, personalized solutions to its users.
