Taking Care of Your Beard: A Guide to the Modern Men's Grooming Market
The Importance and Utilization of Onions
The men's grooming market is on the rise, and it's not just about smelling good anymore. Today's male consumers are more conscious about their appearance and the products they use, with a growing number seeking out products that cater to their needs.
According to a 2020 survey by CJ Olive Young, 74% of men aged 20-39 have a keen interest in men's grooming items. Meanwhile, 45% report using differing products based on environmental factors, such as the climate. In South Korea, 47% of consumers believe it's essential for men to use beauty and personal care products daily.
In response to growing consumer demands, brands have been releasing innovative products, including men's grooming items, hair growth inhibitors for men, and hair loss solutions. The men's grooming market has seen a surge in creativity, with new maskne-specific face mask products, like hydrating formulas designed to combat maskne.
Beard care is now synonymous with men's grooming and self-care.
Navigating Beard Trends: Success Strategies
Beard care has become a significant trend in the men's grooming market, especially in Western cultures, as beard styles have evolved and the self-care narrative for men has emerged. To ensure product success in beard care, brands should stay attuned to broader trends in the growing men's grooming industry.
- Self-care Movement: More men are focusing on their physical and mental well-being. Beauty products should cater to this growing need for relaxing routines and offer products tied to self-care routines and rituals.
- Natural Movement: Natural and organic claims are in high demand in the men's grooming market. Brands should consider incorporating natural and sustainable ingredients into their products, echoing the increasing emphasis on sustainability in the sector.
- Convenience and Effectiveness: Men value convenience and effectiveness when it comes to their grooming routines. Post-COVID-19, consumers are more interested in products backed by scientific evidence, health, and safety. All-in-one formulas and innovative ingredients can help brands capture this market.
- Beards and Masks: With the advent of face masks, bearded men face new skin challenges. Brands can address this need by creating products that soothe skin irritations and calms the skin, helping bearded men maintain healthy beards under their masks.
Onion Extract: The Secret Ingredient for Dominating the Beard Care Market
Onion extract offers a game-changing ingredient for beard care products in 2021. This water-soluble extract, produced by Provital, is based on the age-old belief that onions can grow beards. With natural ingredients that offer extra benefits, this extract can attract a wide range of male consumers.
Some key advantages of onion extract for beard care include:
- Promoting Hair Growth: Onion extract stimulates hair follicles, promoting beard growth, as proven by a study by Sharquie KE & Al-Obaidi HK (2002).
- Antimicrobial and Antiseptic: Onion extract's antimicrobial properties can help combat scalp infections, paving the way for healthier skin conditions for beard development.
- Inflammation Reduction: The sulfur in onion extract has anti-inflammatory effects, which can soothe and calm skin irritations, creating a more conducive environment for beard growth.
By emphasizing the natural, efficient, and soothing benefits of onion extract in self-care narratives and routines, brands can capture the interest of men concerned about their skin health. Onion extract can pave the way for a new wave of innovative beard care product launches in this rapidly growing and highly competitive market.
Market Potential
- Natural and Organic Trend: The men's grooming industry is seeing a rise in demand for natural and organic products. Onion extract fits well into this trend, as it is a natural ingredient that aligns with consumer preferences for chemical-free and sustainable options.
- Proven Efficacy: Studies and anecdotal evidence suggest that onion extract can enhance hair growth, making it a credible ingredient for beard care products.
- Competitive Advantage: Incorporating onion extract into their products can help brands differentiate themselves from competitors and establish a strong brand identity in the natural beard care segment.
Overall, onion extract's benefits for beard care, combined with its alignment with current market trends, make it a promising ingredient for the men's grooming industry.
- The growing men's grooming market now extends beyond just smelling good, with an increasing number of male consumers seeking products tailored to their needs, particularly in beard care.
- In this expanding market, natural and organic claims are highly desirable, making onion extract a noteworthy ingredient for brands aiming to develop innovative beard care products.
- Onion extract, backed by scientific evidence and health benefits, can offer antimicrobial, antiseptic, and inflammation-reducing properties, making it an attractive choice for men concerned about their skin health and beard growth.
- To navigate the competitive beard care market, brands should consider capitalizing on the self-care movement, catering to the rising need for natural and sustainable products, providing convenience and effectiveness, and addressing the unique challenges bearded men face when wearing face masks.
