Starbucks Names New CEO, American Airlines Aids Cancer Fight, Ad Agencies See Opportunities
Starbucks has appointed a new chief executive and chairman, while American Airlines continues its commitment to cancer research, and advertising agencies see opportunities in industry changes.
Starbucks has hired former marketer Brian Niccol as its new chief executive and chairman. Niccol, previously leading Chipotle Mexican Grill, succeeds Kevin Johnson who stepped down in April.
Last week, Deutsch LA hosted an event for young professionals to encourage interest in advertising. The agency aims to inspire the next generation of creatives.
Dan Granger, CEO of Oxford Road, sees the GARM shutdown as an opportunity to improve brand safety. GARM's departure leaves a gap for industry standards, which Oxford Road is ready to fill.
American Airlines is collaborating with Stand Up To Cancer for the eighth consecutive year. The campaign, themed 'We Go Further, Together', features Rosario Dawson and is inspired by a cancer survivor's story. Since 2016, American Airlines has raised over $20 million for the cause.
Sixteen executives from brands like Home Depot and Chase are aiming to challenge Amazon's dominance. Led by former Amazon executive Simon Belsham, the group plans to innovate and compete in the e-commerce space.
BBDO has named Josh Porath as its new global CEO, succeeding Andrew Robertson who will become global chairman. Porath, previously leading BBDO New York, takes the helm as the agency continues to evolve.
Five-time Olympic medalist Tom Daley stars in a PSA warning about mixing alcohol and water. The public service announcement aims to raise awareness about the dangers of combining the two.
Starbucks welcomes Brian Niccol as its new leader, while American Airlines continues its commitment to cancer research with a new campaign. Advertising agencies see opportunities in industry changes, and BBDO appoints a new global CEO. Meanwhile, a PSA featuring Tom Daley warns about mixing alcohol and water.
