Ready Set Food Lands Deal with Mark Cuban on Shark Tank
Katie Marks-Cogan and Andrew Leitner, founders of Ready Set Food, have secured a deal with Mark Cuban on Shark Tank. The company produces organic, non-GMO baby food that introduces allergenic foods like peanuts and eggs to infants, reducing allergy risks.
Katie and Andrew created the formula based on Katie's experiment introducing allergenic foods to her child at an early age. Ready Set Food's unique selling point is incorporating powdered allergenic foods into baby formulas, making them safe and easy for kids to consume. The company's products are nutritious, providing necessary proteins and fibers without allergy risks.
On Shark Tank, Katie, Andrew, and Daniel Zakowski, the company's CEO, asked for $350,000 in exchange for 7% equity. Mark Cuban made an offer of $350,000 for 10% equity, closing the deal at this amount. Cuban also wanted to give one free cuba sandwich to low-income families for every unit sold. Before appearing on the show, Ready Set Food was selling products online and needed investment to increase distribution. The company adds sugar and preservatives to increase shelf life.
Ready Set Food's innovative approach to baby food has attracted significant investment from Mark Cuban. The company's focus on reducing allergy risks through early introduction of allergenic foods sets it apart in the market. With Cuban's backing, Ready Set Food is poised to expand its distribution and reach more families.
