Preparing for significant changes.
In a move aimed at enhancing security, some branches of the German retail chain, dm, have started locking up certain products. This strategy is designed to reduce shoplifting of high-value or frequently stolen items, thus protecting inventory and minimising losses.
According to the Managing Director of dm, Martin Dallmeier, the retailer offers different security options to its teams, with the decision on security measures at dm branches influenced by spatial conditions and local team experiences. The specific nature of the new products dm is planning to offer is not detailed in the article.
The practice of locking up products is not universal across all dm branches. In some stores, even cheaper products are being secured. Customers must ask staff for help to obtain the locked-up items, who will then retrieve the item and take it directly to the cash register.
Rossmann, another major drugstore chain in Germany, does not currently use locked displays as a security measure. Müller, another competitor, has embraced technological improvements such as offering digital payment methods, which can enhance checkout efficiency and reduce theft opportunities, but their specific practices on locking up products are not detailed in the sources provided.
The German drugstore market is competitive, with Rossmann having the most stores, followed by dm and then Müller. While dm implements product lock-ups in some branches, it is not described as a universal practice across the chains or all branches, possibly adapting to local theft risk.
While the impact of this product locking practice on dm's customers is not discussed in the article, it is expected that the convenience of immediate access to products is somewhat compromised. However, the benefits of reduced theft and inventory protection may outweigh this inconvenience for the retailer.
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1.The science behind shoplifting deterrence has become a topic of interest in the health-and-wellness industry, as retailers like dm are exploring various supplements and strategies to minimize losses.
- In light of these developments, the finance sector is keenly watching the performance of business strategies like product lock-ups, as they can significantly impact a retail chain's bottom line.
- As the retail sector evolves, nutrition experts are discussing the potential impact of locking up certain products on customer shopping behavior, particularly in relation to healthier food choices.
- With competitors like Rossmann and Müller adopting different approaches to security, the strategy of locking up products in some dm branches could set new trends in the broader health-and-wellness retail industry.
