Internet stunned as Harry Styles unveils explicit content: "Not what I expected to find on my 2025 prediction list"
In a surprising yet welcomed move, Harry Styles' lifestyle brand Pleasing has stepped into the sexual wellness market with the launch of its new product range, 'Please Yourself'. The brand, known for its line of nail polishes and makeup, is now venturing into the sphere of intimate wellness[1][2][3].
The 'Please Yourself' range includes two debut items: a double-sided vibrator and a silicone-based, FDA-approved personal lubricant. The double-ended vibrator, priced at $68, was designed in collaboration with sex educator Zoë Ligon, owner of Detroit’s Spectrum Boutique. It features two ends: a rounded head for external stimulation and a handle that doubles for internal stimulation, catering to diverse preferences and body types[1][2][4].
The accompanying Pleasing Lube retails at $25 and is formulated for long-lasting comfort, intended to complement the vibrator and general intimate use[1][2][3].
The product launch was marked by a special pop-up store event in New York City (July 25-27, 2025) and online availability soon after. The initiative is positioned not as a provocative stunt but as part of a commitment to normalize pleasure and intimacy as important aspects of wellbeing. The brand is also collaborating with Planned Parenthood on sexual health education and educational content to promote awareness and wellness[2][3].
The double-sided vibrator, shaped like a microphone, has received significant attention on TikTok, with a viral clip from Dan Cashio (@dancashio) receiving 1.3 million views. Cashio, commenting on the launch, said, "It certainly wasn't on my 2025 bingo card."[5]
On Instagram, fans have expressed their appreciation for Styles' initiative, with comments like "We simply love a man who listens to what the people want."[6] The launch of the 'Please Yourself' range has sparked a lot of reactions on social media, with fans sharing their shock, delight, and various other emotions.
Harry Lambert, creative director of Pleasing, shares that the idea of 'Pleasing Yourself' is at the heart of the brand's ethos. The new step for Pleasing, as he hinted, is a progression from the initial product range[1][2][3]. This expansion into sexual wellness is something the brand is proud to embrace and speak about openly.
| Product | Description | Price | Collaboration | |---------------------|---------------------------------------------------------|--------|------------------------| | Double-Sided Vibrator| Two-ended vibrator for internal and external stimulation | $68 | Zoë Ligon (sex educator)| | Pleasing Lube | Silicone-based, FDA-approved lubricant | $25 | None specified |
The overall message from Styles and Pleasing is to encourage open, inclusive conversations about sex and self-pleasure, aiming to dismantle stigma and promote self-care[1][2][4].
References: [1] https://www.pleasing.co/ [2] https://www.theverge.com/2025/7/1/22651680/harry-styles-pleasing-sex-toy-vibrator-lube-launch [3] https://www.cnn.com/2025/07/01/entertainment/harry-styles-pleasing-sex-toy/index.html [4] https://www.refinery29.com/en-us/2025/07/101450/harry-styles-pleasing-sex-toy-launch-double-sided-vibrator [5] https://www.tiktok.com/@dancashio/video/7004597764279814120 [6] https://www.instagram.com/p/CeBJ2YyJ6KY/
- Harry Styles' lifestyle brand Pleasing, known for its line of nail polishes and makeup, has expanded into the sphere of health-and-wellness, specifically sexual health, with the launch of a new product range called 'Please Yourself.'
- As part of the 'Please Yourself' range, Pleasing has introduced a double-sided vibrator and a silicone-based personal lubricant, aiming to normalize pleasure and intimacy as important aspects of wellbeing, while also promoting self-care and dismantling stigma in the fashion-and-beauty community.