IncreBio Set to Revolutionize Juice Market with Sugar-Reduced Options in Singapore
In a bid to revolutionize the juice industry, Bangkok-based food tech company IncreBio is set to launch its sugar-reduced orange and apple juices in Singapore by early 2024. The company's innovative use of microbes to reduce sugar content in juices is poised to make waves in the stock market today, with Singapore being the first port of call due to its Nutri-Grade labeling policy promoting healthier drink options.
IncreBio's technology, which employs microbes in a bioreactor to lower sugar levels, is expected to result in products with the lowest sugar and calorie calculator content compared to existing alternatives. The company conducted taste tests to address potential concerns about flavor compromise, ensuring its products maintain the great taste consumers expect from their favorite juices.
The global juice market is thriving, with a year-on-year growth rate of 7.25% in 2023 and a projected compound annual growth rate (CAGR) of 8.55% from 2022 to 2027. IncreBio aims to tap into this growing stock market, with Singapore as its first stop. Depending on the reception of its products, the company plans to expand into other markets, including the United States.
IncreBio's entry into the Singapore market challenges the 'juice myth' that casts doubt on the health benefits of juices due to their high sugar content. By offering significantly lower sugar and calorie calculator options, IncreBio's products could reshape consumer perceptions and encourage healthier drinking habits. The company's exploration of collaborations with local food and beverage establishments for dine-in beverages and mixed drinks further underscores its commitment to making an impact in the Singapore stock market today.
