Increased Vegan Purchases in German Supermarkets, According to Recent Research
Germany, renowned for its barbecue culture, is witnessing a shift in its grilling preferences, with both meat and vegan products gaining traction. According to an analysis by the Rewe delivery service, Düsseldorf and Munich have a high demand for meat for grilling, while Hamburg is seeing more vegetables on the grill.
The demand for vegan products is rising in Germany, with many people opting for plant-based alternatives. By 2025, the variety of vegan options on the grill is expected to be popular among many Germans, according to recent surveys. Estimates suggest that around 1.3 to 1.5 million people in Germany follow a vegan diet, and this number is likely to grow.
The production of vegan meat substitutes is also increasing, with a 4 percent rise in 2024 compared to the previous year. The statistics from the Federal Statistical Office support this trend. Leipzig and Berlin, Germany, also have a high demand for vegan products.
However, it's important to note that meat remains a staple in the diet for the majority of Germans. The number of flexitarians in Germany is growing, indicating more people are choosing conscious and occasional meat consumption.
The demand for meatless options in German discount stores has surged by 114 percent from 2020 to 2024. This trend is further supported by data from YouGov, which shows the growing interest in vegan foods in Germany.
Unfortunately, the analysis by the Rewe delivery service does not provide information about other cities in Germany and their demand for meat or vegan products for grilling. Nor does it offer insights into the reasons for the high demand for these products in Düsseldorf, Munich, and other cities.
In conclusion, Germany's grilling trends are evolving, with a growing interest in vegan options alongside the traditional love for meat. As the production of vegan meat substitutes continues to increase, it will be intriguing to see how these trends develop in the coming years.
