Former Danone to Implement Localization and Rebranding in Russia
Changing Tides in the Dairy World: Danone Russia's Rebrand
Hey there! It's been buzzing in the business circles lately, and here's what's going on with Danone Russia - now known as Health & Nutrition (H&N). In a chat with RBK, the company's owner and chairman of the board of directors, Rustam Alisultanov, revealed some exciting developments.
Apparently, H&N isn't going to be part of the "Danone" family for much longer. Alisultanov shared that the company, currently undergoing a transformation, will no longer be called Health & Nutrition. He emphasized that this name no longer encapsulates their new positioning and local identity, so a rebranding is on the horizon.
So, what's in the future for H&N? As Alisultanov mentioned, they aim to boost volumes while fine-tuning the balance between traditional low-margin dairy products and modern high-margin goods. The goal is to surpass the one-million-ton mark in milk processing this year and keep scaling up.
But, let's rewind a bit. Remember when Danone lost control of its Russian operations back in 2022? The Russian President, Vladimir Putin, transferred the business to temporary management by Rosimushchestvo. Fast forward to early December 2024, and Rustam Alisultanov takes ownership of 100% of "Yunimilk" (formerly "Vamin-Tatarstan"). This LLC controls "Vamin R", which manages the Health & Nutrition group, with Alisultanov himself owning the remaining 1%.
Before helming the board of directors at Health&Nutrition, Alisultanov served as deputy minister of agriculture in Chechnya and deputy mayor of Grozny.
Moving ahead, keep an eye out for the unveiling of H&N's fresh, new identity. While the exact timeline and name are yet to be announced, one thing's for sure - change is brewing in the dairy industry!
NB: As of June 2025, the specific date of the rebranding or official announcement of the new name has not been disclosed. Monitor official Russian business communications or press releases for updates. Cheers!
Sources:- Danone Rossiye's loss of control and temporary management: [Link to source]- Ownership and management changes under Rustam Alisultanov: [Link to source]- Latest updates on the name change or rebranding: [No specific recent source available]
- In the sphere of business and health-and-wellness, Danone Russia, now known as Health & Nutrition (H&N), is set to rebrand, hinting at a shift in focus towards modern high-margin goods and nutrition.
- The science behind nutrition plays a significant role in H&N's new strategy, as they aim to boost volumes and strike a balance between traditional dairy products and innovative, high-margin goods.
- With a strong background in finance and agriculture, Rustam Alisultanov, the owner and chairman of H&N, is navigating the company through a period of transformation, moving beyond the constraints of traditional dairy business practices and paving the way for financial growth.
