Eye Tracking Analysis on Public Sector Websites: Highlights on Visual Focus and User Experience Indicators
In recent studies, the combination of eye tracking analysis and the System Usability Scale (SUS) has proven to be a valuable tool in understanding visual attention and interaction patterns of users on public sector websites within eGovernment environments.
Initially, eight subjects were exposed to the start pages of ten different public sector websites with slightly varied designs. The study's results are based on performance on usability metrics, specifically the SUS. Two websites, featuring old and new designs, were selected for further investigation.
The investigation focused on attention to different visual elements, numbering 16 in total. Eye tracking metrics were used to measure visual attention, providing insights into areas where attention is focused and usability challenges arise.
Research findings suggest that platforms designed with visual accessibility and usability principles score highly on SUS, reflecting enhanced user satisfaction and lower cognitive load. For example, in a study of platforms for visually impaired users, SUS scores reached as high as 89.21% and 90, signaling strong usability and user approval.
EGovernment websites that integrate clear visual hierarchy, intuitive navigation, and accessible design elements improve visual attention patterns, resulting in more efficient task completion and higher SUS scores. This correlation indicates better overall usability.
By combining eye tracking data with SUS evaluations, researchers can pinpoint usability issues such as visual clutter, confusing layout, or insufficient feedback, enabling targeted improvements to public sector digital services.
While specific recent studies directly examining eye tracking on public sector eGovernment websites are limited in the publicly available literature, the methodologies combining eye tracking with SUS provide a promising approach to enhance digital government platforms by aligning visual attention insights with standardized usability metrics.
The results show differences in viewing behavior and visual attention across different designs, as indicated by both eye tracking metrics and usability scores. The study concludes with suggestions for further research to continue improving eGovernment usability and accessibility.
In summary, integrating eye tracking analysis with SUS usability evaluation offers valuable insights into the visual attention and interaction patterns of users on public sector websites, which helps improve eGovernment usability and accessibility. High SUS scores in related studies confirm that such approaches effectively enhance user satisfaction and platform efficiency.
Technology in health-and-wellness, such as eye tracking, can be integrated with science to study user interactions on public sector websites within eGovernment environments. This combination, including the System Usability Scale (SUS), can provide essential insights into visual attention patterns, potentially improving the usability and accessibility of these platforms.
