Expanding Access to Care: Recovery.Com Buys Navigation Platform from American Addiction Centers in Multi-Million Dollar Agreement
In a significant move, Recovery.com, the leading global platform for finding mental health and addiction treatment, has acquired several leading addiction treatment care navigation websites from American Addiction Centers' subsidiary, Recovery Brands.
The acquisition includes seven major addiction directories—Rehabs.com, Recovery.org, Alcohol.org, DrugAbuse.com, Detox.net, FentanylSupport.org, and ProjectKnow.com—along with the teams behind them. This consolidation of critical digital resources into a unified platform positions Recovery.com as a comprehensive, trusted marketplace for addiction and mental health treatment navigation.
The deal, reportedly an eight-figure transaction over $10 million, enables Recovery.com to scale its capabilities and audience broadly. The company aims to become the "Expedia" of behavioral health care, providing a centralized, user-friendly experience to help individuals and families find reliable treatment options efficiently.
American Addiction Centers, on the other hand, envisions a world free from the stigma of addiction, where high-quality care is accessible to all. The strategic sale allows the organisation to sharpen its focus on delivering high-quality, patient-centered care across its facilities nationwide.
The acquisition is especially relevant in the context of increased regulatory scrutiny by bodies like the U.S. Federal Trade Commission, which has been cracking down on deceptive advertising and unethical practices in addiction treatment marketing and referral services. By consolidating reputable platforms, Recovery.com is positioned to restore trust and set higher standards in addiction treatment search and navigation, addressing longstanding concerns over the ethics of care referral services online.
Recovery.com lists 20,000+ providers on its care navigation websites at no cost. The company's CEO, Ben Camp, stated that the acquisition is a major win for patients and the industry. Recovery.com's Senior Advisor for Public Affairs and Communications, Jeremy Tunis, can be reached at [email protected] or 301-404-0768 for further information.
American Addiction Centers' Co-CEO, Dr. David Hans, mentioned that the transaction reflects their continued commitment to expanding access to lifesaving care through mission-aligned partnerships. The acquisition allows Recovery.com to expand its impact and further strengthen the tools and resources available to individuals navigating the treatment landscape.
Recovery.com was founded in 2017. The company provides an ethical, best-in-class advertising platform for LegitScript-certified addiction treatment and mental health providers. The acquisition is a significant step towards Recovery.com's goal of becoming the go-to platform for individuals seeking addiction and mental health treatment.
American Addiction Centers' VP of Brand and Communications is Joy Sutton, who can be reached at [email protected] or 615-587-7728 for queries related to the organisation.
[1] Recovery.com Press Release, "Recovery.com Acquires Leading Addiction Treatment Care Navigation Websites from American Addiction Centers' Subsidiary Recovery Brands," 12 May 2021. [2] American Addiction Centers Press Release, "American Addiction Centers Announces Strategic Sale of Recovery Brands' Websites to Recovery.com," 12 May 2021.
- The acquisition of several leading addiction treatment care navigation websites from American Addiction Centers' subsidiary, Recovery Brands, by Recovery.com has positioned the latter as a comprehensive, digital marketplace for mental health and addiction treatment navigation.
- Recovery.com aims to become the "Expedia" of behavioral health care, providing a centralized, user-friendly experience to help individuals and families find reliable treatment options efficiently, leveraging the internet as a tool.
- The deal, worth an eight-figure sum over $10 million, will enable Recovery.com to scale its capabilities and audience broadly, contributing to its goal of becoming the go-to platform for individuals seeking addiction and mental health treatment.
- The strategic sale allows American Addiction Centers to sharpen its focus on delivering high-quality, patient-centered care across its facilities nationwide, while reinforcing its commitment to a stigma-free world where access to care is universal.
- Recovery.com's Senior Advisor for Public Affairs and Communications, Jeremy Tunis, fosters the improvement of health-and-wellness and mental-health discussions in the digital realm by ensuring ethical standards are upheld, placing the company at the forefront of virtual reality (VR) and internet-based reviews in these domains.
