Bhumi and Samiksha Pednekar Unveil Backbay: A Novel Venture in Eco-friendly Hydration Solutions
In the bustling world of beverages, a fresh new player is making waves with its commitment to wellness, sustainability, and transparency. Backbay Aqua, co-founded by actress Bhumi Pednekar and her sister, entrepreneur Samiksha Pednekar, is a next-generation beverage brand that's redefining the way we hydrate.
Sourced from the pristine Himalayan foothills, Backbay's natural mineral water is rich in nutrients like magnesium, calcium, and potassium. It's bottled at a women-led facility in Himachal Pradesh, ensuring both purity and social empowerment.
The brand's eco-conscious ethos extends to its packaging. Backbay uses lightweight, FSC-certified paperboard cartons topped with plant-based caps made from sugarcane resin. These cartons are fully recyclable, travel-friendly, and designed to withstand India's heat without chemical leaching, making them a planet-friendly alternative to traditional PET plastic bottles.
Backbay caters to mindful consumers seeking purity, purpose, and sustainability in their everyday hydration. Bhumi Pednekar, the co-founder, believes that the bottled water space was outdated and lacking in meaningful innovation. To address this, Backbay rethinks water sourcing, packaging, and the consumer experience to prioritize health, environmental impact, and long-term integrity.
Backbay Aqua will launch at the end of August across select cities through a mix of retail and quick-commerce channels, including Swiggy Instamart, Zepto, and Amazon. It will also be available at top-tier grocery destinations like Nature's Basket and Foodstories, as well as through select hospitality partners. The brand introduces two carton sizes: 500 ml for on-the-go hydration and 750 ml for sustained refreshment at home or in offices.
Backbay's launch emphasizes the brand's commitment to delivering clean, naturally alkaline mineral water in a sustainable and eco-conscious manner. It's more than just a beverage; it's a choice that simplifies decisions in a cluttered market and brings clarity to something as fundamental as the water we drink.
With Backbay, the Pednekar sisters are not just offering a product, but a philosophy that prioritizes health, sustainability, and long-term impact. Backbay Aqua is poised to redefine conscious hydration in India.
- The fresh new player in the beverage world, Backbay Aqua, is driving change by focusing on sustainability, wellness, and transparency.
- Backbay's natural mineral water, sourced from the Himalayan foothills, is rich in nutrients like magnesium, calcium, and potassium, and it's bottled at a women-led facility for purity and social empowerment.
- Backbay's eco-conscious ethos stretches to its packaging—using lightweight, FSC-certified cartons and plant-based caps made from sugarcane resin, all of which are recyclable and designed for travel without chemical leaching.
- Catering to mindful consumers, Backbay targets those seeking purity, purpose, and sustainability in their daily hydration.
- The brand aims to rethink water sourcing, packaging, and consumer experience, prioritizing health, environmental impact, and long-term integrity in the beverage market, which Bhumi Pednekar, a co-founder, considers outdated and lacking meaningful innovation.
- Widely available at various retail and quick-commerce channels, Backbay Aqua will launch in select cities in August, offering two sizes for on-the-go and sustained hydration.
- Beyond just a beverage, Backbay Aqua represents a philosophy of health, sustainability, and long-term impact, signifying a commitment to delivering clean, naturally alkaline mineral water in a sustainable and eco-conscious manner, and a potential to redefine conscious hydration in India.
