At Last, Savannah James Reveals Her Skincare Regimen
In a passionate plea from my Allure peers, they urged me to grill Savannah James about her skincare secrets during our meeting. And boy, do they know their stuff! James impressively knows her way around a skincare routine.
Take a peek inside her extravagant shared bathroom, filled with clinically-verified brands and exotic innovation. Or consider her recent skin analysis, where she was astonishingly labeled as having a "skin age" of 29 – yes, that's a 19-year difference from Savannah's actual age of 38!
Her own skincare line, Reframe, is set to debut on May 15, and if you're ready to dish out a pretty penny, it sure is a luxury treat. Three hero products comprise the line: a serum, moisturizer, and night cream, all priced between $95 and $135. Each product boasts vibrant, attention-grabbing packaging – think poppy orange, periwinkle, and sage. fancy, huh?
Celebrity skincare brands are a dime a dozen these days, but Reframe carves its own niche with its alliance with Howard University's College of Dermatology. Over the course of a year, a team of dermatologists conducted a "split-face, double-blind, placebo-controlled randomized study of 50 subjects of a wide range of skin tones, aged 18-65 years" to test the effectiveness of Reframe's products.
You might wonder why Savannah would go through all that trouble. Well, she wanted a bona fide institution to back her claims. "We wanted to make sure that when you're using this brand, you can trust it," she states.
The products were evaluated using the Fitzpatrick Scale, which categorizes skin types based on their response to UV exposure. This way, Reframe guarantees that its products work for every skin tone, not just one specific demographic. "This is a brand for the adult who wants high-performance products, without any unnecessary frills," says Savannah. "Consumers today are intelligent, and they want to understand the ingredients they're applying on their skin."
So, here's a brand for folks like you and me – grown-ups who are searching for high-quality skincare presented with a dash of hip appeal. Reframe's products are made for people who want to know what they're using, ingredient-wise, and aren't interested in being overwhelmed by a hundred percentages. After all, there's a gap in the market for products that are both easy to understand and effective – and that's exactly what Savannah aims to fill.
Oh, and did I mention Reframe aims to disrupt the skincare industry by being inclusive and accessible to a diverse audience? Thanks to its partnership with Howard University, the brand ensures its research-driven approach to skincare delivers real results for people of color, who are usually underrepresented in clinical studies.
So, what do you think? Ready to reframe your skincare routine with Savannah James' line? Just remember, it'll cost you a pretty penny, but as she says, "You can trust it."
In Savannah James' collection, you'll find the unique fusion of science and health-and-wellness in her skincare line, Reframe, which is set to revolutionize the fashion-and-beauty industry. This lifestyle brand, created with a dash of hip appeal, promises high-quality skincare that's easy to understand for a diverse audience, aiming to fill the gap in the market for products that are both effective and inclusive.
